About me
Hi, I'm Victoria!
With over 10 years of experience in marketing and 6 years of leadership in the industry, I've had the privilege of working with some of the most well-known brands, both in China and internationally, including Laifen, Tencent, and TEMU.
For the past 6 years, I’ve been immersed in China’s dynamic market, gaining hands-on experience with agencies, brands, and as the owner of my own consulting business.
I offer a wide range of services to help brands grow and thrive, including influencer marketing, social media management, community building, product launches & design, and tailored training & courses for both companies and individuals.
Let’s work together to take your brand to the next level!
100+
12
Years of experience
Happy clients
Influencer Marketing
Amplify your brand with the power of trusted influencers. Drive real engagement, increase brand awareness, and watch your business soar.
”Great strategy using micro-influencers + amazon reviews. We got many orders during Christmas time on our Amazon store and also followers for our IG page. Amazing job.”
- Priscilla, project director "The Leo Lab & MEFASO"
"Thank you for the excellent report. We really appreciate everything you’ve done over the last years for Scilla Rose! Amazing! Thanks for your hard work and expertise."
- Yvonne, Co-founder "Scilla Rose"
Social Media Management
Tailored strategies to enhance your brand’s online presence, engage your audience, and drive measurable growth across social platforms.
US, UK, EU, CIS & RUSSIA MARKETS
Content Creation & UGC
Collaborating with top photographers and creators to craft engaging content strategies, manage production, and style shoots, delivering high-quality visuals that captivate your audience.
Case studies
A curated selection of high-impact influencer campaigns and digital activations across the beauty, tech, fashion, and home industries. Each case highlights how tailored marketing strategies have scaled brand awareness, increased engagement, and delivered strong ROI through influencer marketing, content creation, and social campaigns.
Amazon growth
Unique strategy for ROI increase
Naturals Cosmetics
Build a well-known brand on CIS & Russia markets
Scilla Rose beauty brand
ROI 407 %, and over 4M+ reach
Sol Sienna swimwear
2M+ campaign reach with less than 10000 USD budget
Tesvor robot vacuum cleaner
Unique strategy with pet influencers
The leo lab wellness devices
Paudin chef knives
Xencelabs drawing tablet
The Leo Lab used a low-budget, high-content strategy.
Amateur and professional chef influencers promote premium cooking knives
Gifted collaboration with digital artists
Frequently asked questions
What services do you offer?
I offer full-service influencer marketing, social media, and digital growth support — from strategy to execution across platforms like Amazon, Shopify, TikTok Shop. My services include end-to-end influencer campaigns, performance ads (Meta, Google, TikTok, Amazon), SEO, funnel optimization, creative direction, brand strategy, digital PR, and new product launches across US, EU, China, and CIS markets. I specialize in scaling DTC brands and leading cross-functional teams of up to 24 people.
What platforms do you specialize in?
I specialize in platforms that drive performance for DTC brands: Instagram, TikTok, YouTube, Amazon, Shopify, TikTok Shop, Xiaohongshu (RED), Meta Ads, Google Ads, and influencer platforms like TikTok, Instagram, Youtube, Twitch. I also work with CRM tools, Notion, and analytics platforms like GA4 and Amazon Brand Analytics to track performance and optimize campaigns.
What industries / niches do you work with?
I work across beauty, fashion, tech, home products, and gaming industries. This includes skincare, cosmetics, lingerie, swimwear, smart gadgets, electric toothbrushes, kitchenware, mobile apps, and gaming, etc. I help both emerging startups and global brands grow through tailored influencer marketing, social media strategies, and digital campaigns. But, I do not work with industries such as igaming, e-cigarettes, alcohol, OnlyFans, or any other industries that harm people.
What working format do you usually use?
I work in various formats depending on the project requirements: full-time, part-time, project-based, as well as providing consulting and advising services.
Shenzhen Victoria Trade Consulting Ltd.
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