The Leo Lab – Tech Product Launch Case Study

To break into the competitive smart gadget market, The Leo Lab used a low-budget, high-content strategy. Relying on barter deals with niche creators, the brand generated Instagram visibility and Amazon review volume with strong ROI.

Viktoriia Petrova

1/29/20251 min read

Despite the modest spend, the brand gained 42 verified reviews on Amazon, helping increase trust and conversion on the platform.

💬 Product Buzz

Neck Massager: mentioned in 3 influencer posts
Soap Dispenser: featured by 64 creators

The soap dispenser especially resonated as a practical, COVID-era solution, helping content feel useful and timely.

🌍 Audience Breakdown

USA – 57%
UK – 6%
Italy – 6%
Canada – 5%

“By leaning into functionality, utility, and UGC-style content, the campaign drove home the real-life value of The Leo Lab’s products.”

🧠 Key Learnings

Micro-influencer barter campaigns can still generate volume — especially when combined with review requests
Amazon review generation can be built into influencer campaigns naturally
The Leo Lab positioned itself as both affordable and helpful — two key traits for online tech sales