Paudin Professional Knives: Targeted Visibility for Culinary Tools

This organic approach resulted in highly relatable content — from cooking demos to elegant kitchen shots — giving potential customers an inside look into real-world use of Paudin knives.

🌍 Audience Demographics

• USA – 65%

• UK – 10%

• Canada – 10%

• Europe – 6%

"The campaign not only grew the brand’s visibility but also brought in a relevant, international audience aligned with premium kitchen tools."

💡 Takeaways

• Authentic gifting campaigns still work when paired with niche influencers

• Consistency across Stories and Posts built both short-term buzz and long-term discoverability

• Visual appeal of the product increased content shareability and saves