SOL SIENNA Global Instagram Campaign Report

📊 Campaign Performance at a Glance

• Total Instagram Reach: 2,000,000+ people

• Content Pieces Published:

  • 375 Instagram Stories

  • 85 Instagram Posts

  • 2 Instagram Livestreams

• Influencers Engaged: 223 creators from various countries

• Bikinis Sent to Influencers: 507 units

• Bikinis Sent for Giveaways: 32 units

• Giveaway Winners: 15

💵 Budget Breakdown (Converted to USD)

Total Campaign Budget: ¥64,661 RMB ≈ $9,700 USD

• Product Cost (507 bikinis at ¥50 each): ¥25,350 ≈ $3,800 USD

• Shipping & Delivery to Influencers: ¥23,100 ≈ $3,465 USD

• Influencer Fees (excluding product value): ¥14,611 ≈ $2,200 USD

• Livestream Events:

  • @melissacuc smoothie haul – ¥3,461 ≈ $520 USD

  • @marianabeckova live – ¥2,150 ≈ $320 USD

Cost Per 1 Content Piece:

• Including product cost: ¥140 ≈ $21.00 USD

• Excluding product cost: ¥81 ≈ $12.15 USD

Cost Per Reach:

• $0.0045 USD per person — a highly competitive benchmark in influencer marketing.

📈 Campaign Highlights

🔥 Impressive Organic Engagement

The campaign relied on natural storytelling through influencers who genuinely liked the product — resulting in content that felt real, confident, and on-brand. No heavy ad spend, just genuine people wearing Sol Sienna bikinis.

• Instagram Stories provided fast visibility, while static posts added long-term discovery power.

• Influencer-generated content now lives on their profiles, continuing to build awareness even after the campaign ended.

🎥 Live-Stream Collaborations

Two dynamic livestream events added a real-time interaction layer to the campaign:

• @melissacuc hosted a “Try-On Haul” – reaching 1,100 people

• @marianabeckova ran a smoothie-making session wearing Sol Sienna – reaching 900 viewers

These moments gave the bikinis life beyond the grid — placing them in lifestyle scenarios followers could relate to.

🛍️ Amazon Reviews

• 43 Amazon reviews were generated in August alone

• Although 7 were removed by Amazon, 36 verified reviews remained live, reinforcing trust and boosting purchase intent

This laid the foundation for e-commerce credibility and elevated Sol Sienna's presence on Amazon.

📣 UGC content creators in Bali vs. Sol Sienna Influencer Campaign — Performance Comparison

Despite similar budgets, Sol Sienna’s influencer campaign delivered 11x more reach, with 67% lower cost per content unit and far better ROI.

🌍 A Global Movement in Swimwear

This campaign confirmed that Sol Sienna isn’t just a swimwear label — it's a lifestyle brand resonating with women worldwide. By choosing to collaborate with real women rather than scripted content, the brand built a vibrant, international community of content creators, ambassadors, and customers.

🚀 Key Takeaways

• Influencer collaboration can drive massive brand awareness without heavy media spend

• Micro-influencers offer high ROI and meaningful engagement when paired with the right brand

• Strategic product gifting with strong creative direction results in content that lives well beyond the campaign window