Scilla Rose: A Year of Growth, Innovation & Global Influence

🎯 Key Performance Metrics

• Total Revenue: £33,267.01

• Website Sales: £24,376.38

• Amazon Sales: £100000.00 +

• Sales via Distributors/Partners: £8,890.63

• Net Income: £6,963.44 (website) Amazon (N/A)

• Return on Investment (ROI): 477%

These numbers highlight a strong performance, with a focus on customer acquisition through social proof and authentic engagement.

📈 Influencer Marketing Results

Strategic partnerships with content creators drove exponential brand awareness. Between Instagram, YouTube, and TikTok, Scilla Rose collaborated with:

• 84 Instagram Posts

• 426 Instagram Stories

• 15 YouTube Videos

Total Reach: 3.8 Million+ Viewers

By gifting products and building relationships with influencers and journalists, Scilla Rose positioned itself as a must-have wellness brand in the skincare niche.

Collaborations Included:

• Journalists, TikTokers, Instagram Creators, YouTubers

• Investment: £3,523.77 (including shipping & product costs) gifted collabs

🏆 Award-Winning Products

Scilla Rose’s commitment to excellence was recognized with prestigious beauty awards:

• The Attracta Beauty Awards – Winner
  Best Skin Gadget: Rose Quartz Roller & Gua Sha Set

• Pure Beauty Awards – Finalist
  Ultimate Rose Quartz & Gua Sha Set

• Beauty Shortlist Awards – Editors' Choice
  Rose Quartz & Amethyst Rollers

These accolades reaffirm the brand's authority and trustworthiness in the beauty space.

🤝 Strategic Sales & Distribution Partnerships

We formed partnerships with curated global retailers, beauty platforms, and wellness specialists, including:

• LoveLula (UK)

• Mon Corner B (France)

• Settr (Sweden)

• Fittelo Eshop (Czech Republic)

• Spear Reflexology (UK)

• La Femme Inst (France)

• Danielle Collins (Face Yoga Expert)

Scilla Rose products were also distributed through leading e-retailers, online marketplaces, and health & beauty stores.

🎁 Giveaways & Collaborations

Community engagement and product awareness were amplified through themed giveaways, co-branded campaigns, and partnerships with clean beauty and lifestyle brands such as:

• Grüum

• True Skincare

• Polaar

• Cosrx

• Magic Organic Apothecary (MOA)

• &Sisters

• Comfort Zone

• Life Armour Nutrition

• Dafna Skincare
  ...and many others.

Investment in Giveaways: £841.89 (shipping & product costs)

These collaborations helped position Scilla Rose as a thoughtful, community-driven beauty brand.

📲 Digital Presence and Social Media Growth

Scilla Rose experienced significant engagement across social platforms:

• Instagram: 6,100 Followers

• Facebook: 350 Followers

• TikTok: 120 Followers

Ongoing content creation, influencer partnerships, and customer feedback contributed to healthy audience growth and retention.

📣 Advertising and Visibility

To increase brand recognition, Scilla Rose ran digital and print ads:

• Google Ads: £1,309.99

• Magazine Ads: £1,500 (personal sponsorship by Yvonne, co-founder)

Additionally, the brand was featured in magazines (unpaid editorial coverage) and achieved 10 Amazon Reviewswithin the final month of the report period alone.

💡 Model Camp Initiative

As part of the brand's social engagement and talent cultivation, Scilla Rose invested £303.75 into a model camp initiative — a unique strategy blending lifestyle branding with influencer support.

✨ A Year of Purpose and Passion

From award wins to a 477% ROI, Scilla Rose’s 2019–2020 journey is a testament to the power of combining purpose-led branding with tactical influencer outreach. Our continued focus is to bring beauty and wellness together in a way that uplifts, empowers, and inspires.

🌍 Amazon Reviews Across 4 Countries

Scilla Rose built a strong international reputation on Amazon, receiving over 120 verified customer reviews from customers across the United States, United Kingdom, Italy, and France. These reviews not only reinforced trust in the brand but also fueled visibility on key marketplaces in Europe and North America.