Amazon growth

Case studies

By collaborating with targeted Instagram creators who organically purchased and reviewed the product, we achieved a 95% Amazon review approval rate. This strategy increased sales, drove high-converting traffic, generated UGC that lowered CPI/CPA, and helped the product earn the “Amazon’s Choice” badge—boosting overall store performance.

HOW IT WORKS

• Find the right creators for your campaign.

• Share a screenshot of your product with them so they can locate it organically on Amazon.

• If they agree to collaborate, send the payment directly to the creators via PayPal.

• They purchase your product and send you a screenshot as proof.

• Once the product arrives, they have one week to:

  • Create content (Instagram Stories are required; Reels are optional)

  • Share their experience in a review, ideally with photos or videos

• They post the content on their Instagram, including a link to your Amazon listing.

• They also leave a review on Amazon.

• Amazon approves and publishes about 95% of reviews.

WHAT YOU GET

• Free traffic to your Amazon listing

• Amazon reviews

• IG stories & reels

• High-quality user-generated content (UGC)

• Increased brand awareness

• Better ROI and more sales

• Authentic content for ads that helps lower your CPI/CPA

Scilla Rose face rollers & guasha

Scilla Rose, the beauty brand behind luxe gua sha tools and gemstone rollers, skyrocketed its Amazon sales 4x and racked up 120 glowing reviews across the US, UK, France, Italy, and the EU. The brand earned the coveted Amazon’s Choice badge—and even landed a feature in The Sun UK as one of the top face rollers on Amazon.

Seyafly (the leo lab) soap dispenser

During COVID-19, The Leo Lab launched a campaign for their Seyafly soap dispenser, partnering with 64 creators to share Instagram Stories and Reels. In just one month, the product earned the Amazon’s Choice badge, generated over $100K in revenue on Amazon, and gained 1K+ organic followers on Instagram.

Seyafly neck massager

Seyafly by The Leo Lab introduced a new product—the neck massager—and ran a small test campaign that brought in 10 reviews and secured its first sales on Amazon.

Tesvor robot vacuum cleaner

For the Tesvor robot vacuum cleaner, the strategy focused on partnering with pet owners to generate more authentic content and reviews. As pet owners frequently purchase vacuums, this approach resulted in abundant Instagram content, with several creators also agreeing to leave Amazon reviews and share affiliate links.

Why We Need to Use Amazon Livestreaming & Video Reviews

1. Boosts Product Visibility Where It Matters Most
Amazon Livestreaming allows you to showcase products directly on the world's biggest e-commerce platform. It gives brands real-time exposure right where customers are already browsing and ready to buy.

2. Converts Viewers into Buyers
With live product demos, limited-time deals, and real-time Q&A, livestreams create urgency and trust—leading to higher conversion rates compared to static listings.

3. Builds Brand Trust and Loyalty
Livestreaming helps humanize your brand. Seeing a real person talk about your product—especially influencers or brand reps—creates a more personal and trustworthy shopping experience.

4. Engages Mobile-First Shoppers
More shoppers use Amazon's mobile app than ever before. Livestreams are featured prominently on mobile, giving your brand a direct way to reach and interact with mobile-first consumers.

5. Enhances Influencer Collaborations
Amazon Livestreaming integrates well with influencer marketing. Influencers can stream from their own Amazon channels, bringing their loyal followers straight to your product pages, with seamless affiliate integration.

6. Data-Driven Insights
Track engagement, click-throughs, and sales in real-time. These metrics help fine-tune future campaigns and demonstrate clear ROI.

Examples: Goovis livestream, Zireo back pad video review, Water pick video review